Grow North Entrepreneur Education Event: Winning with Amazon
Jun
12
8:30 AM08:30

Grow North Entrepreneur Education Event: Winning with Amazon

Ecommerce growth continues to explode and has become an essential part of any business' strategy. With over 54% of product searches starting on Amazon, ecommerce is a core platform manufactures use to launch and scale products. As technology and shopper behaviors continue to evolve, brands need to understand the importance of optimized product pages to drive sales within the e-commerce retailers.

In this dynamic discussion, we will be joined by Jay Tanel from MarketingLab, a retail digital marketing agency based in Minneapolis; as well as entrepreneur Erik Greene from CoffeeBooster. During the conversation they will share insights from both the agency and entrepreneur's perspective on how to maximize your e-commerce footprint.

This session will be tailored for companies already selling on Amazon, but open to anyone.

We will cover:

How to leverage Amazon’s algorithm to create a fully optimized product that will be found more often and to drive sales more frequently. This will include Above the Fold (ATF) elements, photography and product imagery as well as Below the Fold (BTF) content and managing consumer ratings and reviews.

Best practices using keywords.

How to test and evaluate your page for an objective assessment of its potential effectiveness.

Agenda:

8:30-9:00am: Networking and check-in
9:00-9:45am: Presentation
9:45am: Q&A 
10:00am: close

Our speakers:

Jay Tanel is the E-commerce Marketing Manager at MarketingLab. Jay works with CPG brands to optimize their e-commerce pages for retailers like Amazon, Walmart, and Target.com. He understands the balance of optimizing for retailer algorithms while not compromising the consumer shopping experience. Jay has worked with numerous large scale brands to do set up and integration with CSP systems like Content Analytics (Now Syndigo), generate 10,000+ reviews through BazaarVoice, and update & optimize content for 1600+ product pages over various retailers.

Erik Greene is the founder of Coffee Booster, "The Original High-Fat Coffee Creamer"

This event is a part of Grow North's entrepreneur education series, a monthly series of events to provide sophisticated and industry tailored education to entrepreneurs working to scale their businesses. This event series is free through the support of our partners and brought to you in part by Clifton Larsen Allen.

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Thought Leaders in Food & Ag: Ryan Raguse, Chairman and Co-Founder, Bushel
Jun
20
5:30 PM17:30

Thought Leaders in Food & Ag: Ryan Raguse, Chairman and Co-Founder, Bushel

Join us for our next Thought Leaders in Food & Agriculture event where we welcome Ryan Raguse, serial entrepreneur and Chairman and Co-Founder of Bushel, the grain industry’s first automated mobile app platform for elevators and cooperatives to connect with their growers. Bushel has raised over $8.5 million in funding and just received top honors at Rabobank Food Bytes! San Francisco global pitch competition.

In this fireside chat, Ryan will discuss his entrepreneurial journey, the growth of Bushel and the impact of farmtech, and his thoughts on the future of farming. He will also talk about several new agtech initiatives launching in Fargo, ND and how Minnesota can get involved.

Agenda:
5:30-6:00pm: Registration and networking
6:00-7:00pm: Fireside chat discussion and Q&A
7:00-7:30pm: Networking and light reception

Speaker Bio:

Ryan Raguse is the Co-Founder and Executive Chairman of Bushel™. Bushel enables clear and simple business for grain facilities and their producers by powering instant access to scale tickets, contracts, commodity balances, cash bids, and more through grain facility-branded apps.

Ryan is a speaker, author, and entrepreneur. A self-proclaimed day-dreamer and life-long farm kid, he is always ready to discuss the exciting future of Ag Tech. From the launch of Bushel, Ryan and his teammates have been providing the necessary tools grain facilities and their producers need to do better business together since 2017. With an international reach amongst 1,500+ live grain receiving locations, Ryan looks forward to expanding Bushel’s immense presence.

Having grown up on a farm, Ryan can’t shake the feeling of a hard day at work in the field and he returns to the farm for field work in the spring and fall. Outside of those two times, Ryan can be reached at rraguse@bushel.ag.

This event is a part of Grow North's Thought Leaders in Food and Agriculture speaker series where we spotlight industry leaders in intimate conversations as well as drive authentic networking with our growing ecosystem. This series is free through the support of our partners and in part by Lazard. We are excited to partner with Minnestar to bring you this event.

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No Kid Hungry Hotlist Event
Jun
20
7:00 PM19:00

No Kid Hungry Hotlist Event

Grow North has partnered again this year with No Kid Hungry Minneapolis to give food and beverage startups the opportunity to sample products at No Kid Hungry's annual Hotlist event!


This is a great opportunity to get your product in front of a culinary audience including 20+ chefs and media influencers. Companies will be selected by the No Kid Hungry team and evaluated for their fit with the event audience. The application is due on June 1.  

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Thought Leaders in Food and Agriculture: The Leaders of Techstars Farm to Fork
Apr
29
5:00 PM17:00

Thought Leaders in Food and Agriculture: The Leaders of Techstars Farm to Fork

Join us to kick off Grow North's Thought Leaders in Food and Agriculture Speaker Series with a conversation with the leaders of Techstars Farm to Fork. 

We will hear from Lawrence Wang, Digitialization and Analytics lead at Cargill, Meredith Englund, Sr. Director, Strategic Technology Partnerships at Ecolab, and Brett Brohl, Managing Director of Techstars Farm to Fork as they discuss the "why" behind the program, what they look for in companies, and their thoughts on where the industry is going.  

Agenda:

5:00-5:30pm: Registration and networking

5:30-6:30pm: Moderated discussion and Q&A

6:30pm-on: Networking reception 

This event is a part of Grow North's Thought Leaders in Food and Agriculture speaker series. This event series is free through the support of our partners including Lazard Middle Market. 

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WE* Talks: Brewing Possibilities - Women Innovating in Beverages
Apr
24
5:00 PM17:00

WE* Talks: Brewing Possibilities - Women Innovating in Beverages

Join us for our next WE* talks where we hear from a panel of women leading exciting innovation in the beverage space as well as get an inside look at The Lab, the new pilot testing facility and taproom by Bevsource, before it opens to the public. Meet incredible women, sample some new beverages, and explore this incredible new resource for entrepreneurs. The discussion will include Danielle Callahan, Manager of The Lab, Melina Lamer of Superior Switchel and more to be announced.

Agenda:

5:00-5:30pm - Registration + Networking

5:30- 6:10 - Panel discussion and Q&A

6:10-6:30 - An optional guided tour of The Lab

6:30-7:00pm - additional time for networking

This event series is a part of WE*, a community of communities focused on supporting scalable, women-led startups in Minnesota led in collaboration with Grow North, both initiatives of the Holmes Center for Entrepreneurship.

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Education Event - Making the Sale: Strategies to Grow Your Business
Apr
17
8:30 AM08:30

Education Event - Making the Sale: Strategies to Grow Your Business

Join us for this month’s entrepreneur education event focused on making the sale!

Tom Mondragon, VP of Sales for OLLY will share tips, strategies and lessons learned on sales strategy and making the sale with a customer as you grow your packaged goods startup. presentation, Tom will cover:

-  Approaching the customer
-  Prep before the meeting
-  Tips on how to handle the meeting when it does not go as planned
-  Materials that matter - what do customers really want/need after the meeting

Our agenda:

8:30-9:00am: Registration and networking
9:00-9:45am: Presentation and Q&A
9:45-10:00am: Additional networking time

This event series is FREE for participants through the collaboration of The Good Acre and OLLY and the generous support of General Mills

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