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Grow North Entrepreneur Education Event: Winning with Amazon

  • Carlson School of Management 321 19th Avenue South MInneapolis, MN 55455 United States (map)

Ecommerce growth continues to explode and has become an essential part of any business' strategy. With over 54% of product searches starting on Amazon, ecommerce is a core platform manufactures use to launch and scale products. As technology and shopper behaviors continue to evolve, brands need to understand the importance of optimized product pages to drive sales within the e-commerce retailers.

In this dynamic discussion, we will be joined by Jay Tanel from MarketingLab, a retail digital marketing agency based in Minneapolis; as well as entrepreneur Erik Greene from CoffeeBooster. During the conversation they will share insights from both the agency and entrepreneur's perspective on how to maximize your e-commerce footprint.

This session will be tailored for companies already selling on Amazon, but open to anyone.

We will cover:

How to leverage Amazon’s algorithm to create a fully optimized product that will be found more often and to drive sales more frequently. This will include Above the Fold (ATF) elements, photography and product imagery as well as Below the Fold (BTF) content and managing consumer ratings and reviews.

Best practices using keywords.

How to test and evaluate your page for an objective assessment of its potential effectiveness.


8:30-9:00am: Networking and check-in
9:00-9:45am: Presentation
9:45am: Q&A 
10:00am: close

Our speakers:

Jay Tanel is the E-commerce Marketing Manager at MarketingLab. Jay works with CPG brands to optimize their e-commerce pages for retailers like Amazon, Walmart, and He understands the balance of optimizing for retailer algorithms while not compromising the consumer shopping experience. Jay has worked with numerous large scale brands to do set up and integration with CSP systems like Content Analytics (Now Syndigo), generate 10,000+ reviews through BazaarVoice, and update & optimize content for 1600+ product pages over various retailers.

Erik Greene is the founder of Coffee Booster, "The Original High-Fat Coffee Creamer"

This event is a part of Grow North's entrepreneur education series, a monthly series of events to provide sophisticated and industry tailored education to entrepreneurs working to scale their businesses. This event series is free through the support of our partners and brought to you in part by Clifton Larsen Allen.