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Creating a "Financial Package" for Food Startups:
Navigating the process of raising capital

One of the top challenges food startups face is raising capital and knowing the right process and capital structure for
their business model. Join us for this training and help provide them with the answers.

Did you attend the Business Model Optimization Training this spring? Were you one of the 85% of participants who
wants to learn more about navigating the process of raising the appropriate debt, strategic investments, and equity
investments in food, beverage, restaurant and value-added farm businesses?

Then please join us for this 1.5 day training to strengthen your technical foundation. This is for individuals who actively support/consult/work with packaged food startups, restaurant owners who want to sell retail products or farmers looking to do value-added production.

Realistic assumptions and industry-specific expertise will help you better support the food companies you work with,
regardless of their size or ambition.

If you were unable to attend the first training but wish to participate, please contact


Topics covered during the training include:

1) What to look for in financial statements

2) The financial planning process, its role in making projections, and creative sources of financing

3) Financial and legal dimensions of raising equity

The training will be led by Tera Johnson, the Director of the Food Finance Institute in Madison, Wisconsin and Founder of teraswhey®. She has led trainings like these across the country, and we are excited to bring her to Minnesota. Learn more about Tera and the Food Finance Institute.


9/20 | 8:45-4pm with a post class happy hour
9/21 | 8:45-1pm

Participants are required to attend both days
Early Bird Registration Fee: $50
Registration will go up to $75 after September 1st
Scholarships are available, please contact for details.

Event Location:

University Enterprise Labs
1000 Westgate Dr,
St Paul, MN 55114


Program costs are offset through the support of Grow North and the Cities of Minneapolis and Saint Paul