Ecommerce growth continues to explode and has become an essential part of any business' strategy. With over 54% of product searches starting on Amazon, ecommerce is a core platform manufactures use to launch and scale products. As technology and shopper behaviors continue to evolve, brands need to understand the importance of optimized product pages to drive sales within the e-commerce retailers.
In this dynamic discussion, we will be joined by Jay Tanel from MarketingLab, a retail digital marketing agency based in Minneapolis; as well as entrepreneur Erik Greene from CoffeeBooster. During the conversation they will share insights from both the agency and entrepreneur's perspective on how to maximize your e-commerce footprint.
This session will be tailored for companies already selling on Amazon, but open to anyone.
We will cover:
How to leverage Amazon’s algorithm to create a fully optimized product that will be found more often and to drive sales more frequently. This will include Above the Fold (ATF) elements, photography and product imagery as well as Below the Fold (BTF) content and managing consumer ratings and reviews.
Best practices using keywords.
How to test and evaluate your page for an objective assessment of its potential effectiveness.